The CRM for UAE real estate
Know who’sfollowing up.
A Bayut enquiry. A WhatsApp reply. A viewing on Saturday. Keep the whole conversation together, with a clear owner and a next step for every lead.
For agents, team leads and brokerage owners.
Fatima K.
3-bedroom apartment · Yas Island
- Assigned to
- Amira K.
- Budget
- AED 2.0–2.3M
- Source
- Bayut
Activity timeline
Today- Enquiry received
Bayut · Interested in a 3BR on Yas Island.
- Assigned to Amira K.
Round-robin · Abu Dhabi team
- WhatsApp reply
Saturday morning works. Can we do 10?
The enquiry, the conversation and the next step. One record.
Bring your enquiries together
Follow an enquiry through to a deal.
An example of the six-stage pipeline. Scroll to follow Fatima’s enquiry as Amira qualifies it, books a viewing and records the deal.
A Meta Lead Ad enquiry enters the pipeline. Phone and email matching helps catch duplicates before your team works the same lead twice.
An assignment rule routes the lead to Amira. She sends a WhatsApp template from the lead record and can see its delivery status.
Amira records the budget, bedrooms, preferred community and buying timeline. The score updates as the lead is qualified and the conversation develops.
Saturday at 10:00 on Yas Island. The visit sits in the team calendar, with reminders and a place to record the outcome.
Available units are matched against the requirements. In this example, Unit 1204 fits the budget and location, with an offer at AED 2.1M.
The signed deal stays linked to the lead and unit. Amira records the payment plan, commission and milestones for the team to track.
The details that make a working day easier.
Pick up a conversation with its history intact. See what needs a reply, which units fit, and where each deal stands.
WhatsApp Business, inside the CRM
Send templates, read replies and check delivery status from the lead record. Your team can follow the conversation without passing around screenshots.
Know which lead to call next
Scores reflect qualification, engagement and recency. Agents can prioritise active buyers while follow-up tasks bring quieter enquiries back into view.
Click-to-call, recorded
Call from the lead record and keep the call history with the enquiry. Saved recordings give managers context for coaching and follow-up.
- ● Budget · AED 2.0–2.3M
- ● 3BR · Yas Island
- ● Handover Q3
Shortlist units that fit
Compare the buyer’s budget, bedrooms and preferred areas with available inventory. Keep suitable units linked to the lead.
Deals & payment plans
Record the agreed payment plan, track its milestones and commission, and see the deal in your revenue reports.
IF no reply in 24hTHEN escalate to team lead
IF lead goes stale 7dTHEN resurface + push notify
Follow-ups with a clear owner
Use assignment rules, reminders and escalation to keep work moving. Quiet leads return as follow-up tasks for their owner.
The right view for each role
Agents work their own leads. Managers see their team’s pipeline and unassigned pool. Administrators have the full picture, from activity to revenue.
A few things, kept together.
Ads, property portals, forms and direct enquiries.
From new enquiry to won deal. Adapt stages to your team.
WhatsApp, calls and email alongside the lead.
Notes, activity and follow-ups in the same record.
Give your team a clearer view of the day.
Connect your lead sources, set your assignment rules and keep follow-ups in one shared workspace.
Bayut, Property Finder, Dubizzle and Meta lead enquiries. Together.